Marketing strategy is the section of your business plan that outlines your overall game plan for finding clients and customers for your business. Sometimes marketing strategy is confused with a marketing plan, but they are different.
- Marketing strategy focuses on what you want to achieve for your business and marketing efforts.
- Marketing plan details how you'll achieve those goals.
A good marketing strategy incorporates what you know about how your business fits into the market and the 5 Ps of marketing to develop the tactics and actions that will achieve your marketing objectives.
