Advertising Strategy

Advertising strategy is the big-picture plan for how a brand uses advertising to reach the right people, with the right message, in the right places, to achieve a specific goal.

What an advertising strategy includes
What you want the ads to do
- Build brand awareness
- Launch a product
- Increase sales
- Change brand perception

Target audience
- Age, location, income
- Interests, habits, pain points
- Where they spend time (TV, Instagram, YouTube, Google, etc.)

Message & positioning
- Emotional angle (trust, excitement, fear, aspiration)
- Brand tone (fun, premium, reliable, bold)

Media strategy
- Where and how the ads appear
- Platforms (TV, social media, search, outdoor, print)
- Timing and frequency
- Budget allocation

Creative approach
- How the message is expressed
- Storytelling, humor, celebrity, demos
- Visual style and copy
- Call to action