Business Modeling

Business modeling is about designing how a business creates, delivers, and captures value. In simple terms, it answers one big question:

How does the business work and make money?
It’s like a blueprint of the business—showing what you sell, who you sell to, how you operate, and how you earn profit.

Key parts of a business model
Most business models explain things like:
Value proposition – What problem you solve or what value you offer Target customers – Who you serve
Revenue streams – How you make money (sales, subscriptions, ads, licensing, etc.)
Cost structure – Major costs involved in running the business
Key activities – What you must do to deliver the value
Key resources – People, technology, assets, or partnerships you need
Channels – How you reach customers (online, retail, distributors)
Customer relationships – How you attract and retain customers